Fashion | How To Make A Clothing Brand

How To Make A Clothing Brand

how to make a clothing brand that goes beyond fashion: doing things people have never done before

Many critics, though, still wonder whether streetwear can last beyond the fleeting fad and start competing with itself for scarce brands. Yet, streetwear’s creative capacity appears to be limitless. In the new era, the industry is becoming increasingly diverse in terms of the themes, methods, and technologies used to showcase innovative products. Rather than shouting out loud that the fashion industry has changed, the fashion industry is now standing up for its new role as a cultural hub and platform for artists and their creative projects.

So if fashion brands are moving away from creating solely for fashion, the question arises of how to sustain a sustainable fashion brand, which goes beyond style, and understands its role as a cultural hub and platform.

A fashion brand that is beyond fashion doesn’t know how to sell but what it needs is a meaningful product: something to satisfy the demand that people want to see on the runway, on the streets, and around them all the time. The traditional retail models are no longer adequate. There is not enough space or the right products for every lifestyle.

So fashion brands need to challenge the basic idea that the customer and the market are only limited by the geographical and cultural limits of where the fashion brand is set up. Successful brands that create a specific product on a theme based on other cultural backgrounds – for instance by using different fabric or a slightly different styling – can become an invaluable cultural symbol for a place, a country, or a society.

Many fashion brands that haven’t gone beyond fashion – so-called fashion brands, not fashion brands – need to rebrand their offerings as cultural products. After all, there is always more than one way to define the brand and this can be used to find new ways of building a sustainable fashion brand that goes beyond fashion.

Best practices for a sustainable fashion brand

In the case of the NBA, the value for Nike is to create opportunities and build a platform that will provide interesting cultural opportunities for a wide range of people. It is to showcase global cultures with unique references to authentic symbols that resonate with people.

In my opinion, the most exciting concept Nike has developed recently is the “Dreams” collection. It showcases the bold statements that the Nike brand is making all the time. And it stands out from other NBA-sponsored fashion products by focusing on specific cultural icons in an authentic and iconic way.

For this reason, we believe that this is the future of fashion brands. In this world, they should not only build a product and a label that fits people all over the world but they should also do something more: to have a meaningful creative product, that doesn’t just sell a product but creates something meaningful for a culture and a society.