How to Optimize Your Google My Business Page
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Google My Business is the search engine’s verification tool for businesses. Registering your business on Google, and then optimizing your Google My Business page, can signal potential customers to trust your brand, bringing you more credibility and also attracting potential customers to your business. In this article, we’ll show you how to optimize your GMB page for greater visibility. With these tips, you can make sure that searchers will find exactly what they’re looking for and see why they should invest money in your company. Read on to find out more!
Establish your brand’s identity
If you don’t first understand how to establish your brand’s identity, how can you then expect customers to understand your product? It’s crucial that you understand your brand, its uniqueness, and its target audience. Google My Business is a place for you to clearly identify your brand and its purpose. What makes your business different? What is your business’s primary goal? Once you know these essential facts, you can then begin to optimize your Google My Business page and direct customers to exactly what they need. That being said, the first step to optimizing your GMB page is to understand the purpose behind your brand. What are you trying to achieve? What do you stand for?
Optimize your Google My Business photo(s)
First impressions matter and your main Google My Business photo is the first thing potential customers will see. When potential customers are searching for a product, they first look at the image to see if that product is what they’re looking for. They then read the description. Your main photo should be a clear, high-resolution image of your product. Your secondary photos should be lifestyle shots that show how people use your product. Your main photo should be an image of your logo or your storefront. If you don’t have a storefront, your logo is a great substitute for your photo. If you operate multiple businesses at one location, you’ll want to verify each business separately in Google My Business. For example, if you run a coffee shop and a catering business at the same address, you’ll want to verify each business under one GMB profile. This allows customers searching for your coffee shop to see your GMB page, while those searching for your catering business can see that page as well.
Write a compelling business description
Your business description is the second link on your Google My Business page. This is the place where you can expand on what your brand stands for. Your business description is also the place where you can write a review of your business. This is your chance to talk about your business and welcome potential customers to it. Your business description should be a clear, concise overview of your business and what it promises to provide. It should be around 500 characters. Your business description is also where you can include the name of your business, your hours of operation, your address, your phone number, your URL, and the types of products or services you offer. Your business description should be an honest review of what your company offers. It should also be an invitation for customers to visit your store.
Add a Google My Business URL
A key step to optimizing your Google My Business page is to include your website’s URL in your profile. This is the place where you can direct customers after they’ve searched for your products or services. Your website is the place where you can give potential customers all the details they need to make a purchase. Your website is where you can provide a clear call to action and let customers know exactly what you want them to do next. You can also use your website to let potential customers know about exclusive deals or sales that you might have going on. Essentially, your website is the place where you can expand your business and its offerings. To do this, add your website’s URL to your Google My Business page. This way, when customers search for your business, they’ll see your website URL. They can easily click through and visit your website, where they can find all the information they need to make a purchase from you.
Add specialty pages (hours, menu, etc.)
Specialty pages on your Google My Business page let customers know more about what you offer. Specialty pages are a great way to let customers know more about your business without overwhelming them. You can add a wide variety of pages to your Google My Business page, including your hours of operation, menu, events, and special offers. Your hours page should include both your business hours and the hours of any associated businesses. For example, if you own a bakery and a coffee shop, you’ll want to include both businesses on your hour's page. Your menu page should list all the products you sell, including their prices, and your events page can list the dates and times of any upcoming events you might have. Your special offers page can be used to list any special offers you might have running.
Receive and respond to reviews
Reviews are an important part of Google My Business. They show potential customers how other customers feel about your products or services, giving them valuable insight into both your business and its offerings. When you receive a review on your Google My Business page, you’ll see a “thanks” notification in your GMB dashboard. You can then respond to the review. Reviews are also an important part of your Google My Business page’s trustworthiness. The more positive reviews you have, the more trustworthy your business looks. Having a high number of reviews is also a signal to customers that your business is popular.
Conclusion
Google My Business is the search engine’s verification tool for businesses. Registering your business on Google, and then optimizing your Google My Business page, can signal potential customers to trust your brand, bringing you more credibility and also attracting potential customers to your business. You can do this by establishing your brand’s identity, optimizing your Google My Business photo(s), writing a compelling business description, adding a Google My Business URL, adding specialty pages (hours, menu, etc), and receiving and responding to reviews. With these tips, you can make sure that searchers will find exactly what they’re looking for and see why they should invest money in your company.
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